After a successful first season, Intel strived to grow their “Music Experiment” platform and elevate their partnerships with MTV & SONY in order to engage young millenials with the SONY Vaio tablet line... so Giant Step expanded the multi-platform series fusing music, social media and technology, into a much larger and higher impact second season.
WE THOUGHT:
planned and produced secret themed events, creating a gamified experience for fans to win exclusive access to the shows.
Arcade Fire @ Capitol Records (Los Angeles)
Empire Of The Sun @ Gotham Hall (NYC)
Disclosure @ Cyclorama (Boston)
Taeyang @ Bimbos (San Francisco)
Giant Step developed and executed holistic lead-in promotion, social media & PR campaigns tailored to each market/artist.
DEVELOPED PARTNERSHIPS WITH LOCAL PROMOTERS, INFLUENCERS
LAUNCHED SOCIAL MEDIA ACTIVATIONS TO DRIVE FAN SIGN UPS IN ORDER TO WIN TICKETS AND SPECIAL PRIZES PRIOR TO EACH SHOW
HELD INSTAGRAM CONTESTS AT EVENTS
ALL SHOWS WERE LIVE-STREAMED & BROADCASTED POST EVENT WITH THE LOS ANGELES EVENT BROADCAST ON "JIMMY KIMMEL LIVE.”
